What UK Operators Need to Know Practical guidance for road cyclists, mountain bikers and triathlon training camps Spain is a dream for cyclists and triathletes: Mallorca’s climbs, Costa Blanca’s coastal roads, the Pyrenees’ epic cols and Andalucía’s Mountain Bike playgrounds. For UK-based operators, the opportunity is enormous — but success depends on getting both […]
Cycling tour operators’ insurance is possibly something you have never heard of before but it’s a familiar scenario. A casual weekend ride with friends goes so well that next time more people want to join. Before long your bike shop, club or coaching business that once fixed bikes or ran local rides is organising multi-day […]
The organisers of RideLondon, the UK’s largest closed road sportive, focus on the experience. Not only can participants ride around the capital and surrounding countryside traffic free, but they also benefit from access to bike mechanics, training plans, well-stocked feed stations and a family-friendly weekend. RideLondon was looking for an insurance partner who was able […]
Nirvana Europe, specialist sports tour operator and Ironman partner, were looking for additional benefits they could include within their trip packages. A considerable proportion of Nirvana’s business model guarantees entry to Ironman events, even when general entry sells out. Participants typically need to use Nirvana’s additional services, notably accommodation and transfer services. For some customers, […]
“Content marketing is king” is the definitive marketing mantra of the day, but it can be a challenge to understand exactly what and when you should publish. There is no guaranteed number of posts or exact type of content that will lead to success, but there are general guidelines that can help to improve the results […]
The high street is in trouble, and the cycling industry is not immune to changing consumer habits. Businesses and brands need to constantly evolve, not just to attract new customers but, more importantly, to retain existing ones. Membership schemes are not new; household names (Amazon, for example) provide us with the ultimate guides to do […]
Put simply, affiliate marketing is performance-based marketing in which one business rewards another for driving visitors (through various marketing efforts) to buy its product. The core players are the ‘brand’, the ‘affiliate'(you) and the customer. There is also the potential for a fourth player known as a super-affiliate, they act as an agent and manage […]
Marketing Strategy Put simply, a marketing strategy is the plan of action behind achieving your goals. Making a plan will help you market more effectively. A good plan will identify a variety of activities including the content you’ll create, the medium and frequency you’ll share and the events you’ll attend to name just a few. […]
What is event organisers insurance? You may be wondering why you need it given you ask your participants to waive their liability whilst participating in your events or races? As the event organiser, there are several scenarios where your liability could be exposed. Many hired venues or councils also require you to have your own […]
Marketing is an innovative industry, and new methods for businesses to reach their target customers appear frequently. Not so long ago the new opportunity was television advertising, which took over from radio, which itself had taken over from outdoor advertising as the most popular. More recently, digital display advertising started losing ground to social media […]