The high street is in trouble and the cycling industry is most definitely not immune to changing consumer habits. Businesses and brands need to constantly evolve; not just to attract new customers but more importantly, retain existing ones. Membership schemes are not new and household names (Amazon for example) provide us with the ultimate guides […]
It is a familiar scenario, one we’ve seen countless times. It could start with a casual weekend away riding bikes with your friends. It’s a success. Other friends, friends of friends, even customers want to ‘get involved next time’. Before you know it, your shop that previously offered repairs and spare parts now arranges trips, […]
What is event organisers insurance? You may be wondering why you need it given you ask your participants to waive their liability whilst participating in your events or races? As the event organiser, there are several scenarios where your liability could be exposed. Many hired venues or councils also require you to have your own […]