Nirvana Europe, specialist sports tour operator and Ironman partner, were looking for additional benefits they could include within their trip packages. A considerable proportion of Nirvana’s business model guarantees entry to Ironman events, even when general entry sells out. Participants typically need to use Nirvana’s additional services, notably accommodation and transfer services. For some customers, […]
It is a familiar scenario, one we’ve seen countless times. It could start with a casual weekend away riding bikes with your friends. It’s a success. Other friends, friends of friends, even customers want to ‘get involved next time’. Before you know it, your shop that previously offered repairs and spare parts now arranges trips, […]
The high street is in trouble, and the cycling industry is not immune to changing consumer habits. Businesses and brands need to constantly evolve, not just to attract new customers but, more importantly, to retain existing ones. Membership schemes are not new; household names (Amazon, for example) provide us with the ultimate guides to do […]
What is event organisers insurance? You may be wondering why you need it given you ask your participants to waive their liability whilst participating in your events or races? As the event organiser, there are several scenarios where your liability could be exposed. Many hired venues or councils also require you to have your own […]