The organisers of RideLondon, the UK’s largest closed road sportive, focus on the experience. Not only can participants ride around the capital and surrounding countryside traffic free, but they also benefit from access to bike mechanics, training plans, well-stocked feed stations and a family-friendly weekend. RideLondon was looking for an insurance partner who was able […]
Nirvana Europe, specialist sports tour operator and Ironman partner, were looking for additional benefits they could include within their trip packages. A considerable proportion of Nirvana’s business model guarantees entry to Ironman events, even when general entry sells out. Participants typically need to use Nirvana’s additional services, notably accommodation and transfer services. For some customers, […]
The high street is in trouble, and the cycling industry is not immune to changing consumer habits. Businesses and brands need to constantly evolve, not just to attract new customers but, more importantly, to retain existing ones. Membership schemes are not new; household names (Amazon, for example) provide us with the ultimate guides to do […]