February 2022 - Yellow Jersey Business

26.02.22

How To Open A Bike Shop

Owning one’s own bike shop is a fantasy indulged in by most casual cyclists from time to time. To be surrounded by top quality kit all day, building the bikes of your dreams and talking to likeminded people, what a blast! But what is the reality of such a dream? Cycle shops are a key […]

21.02.22

Successful Affiliate Marketing

Put simply, affiliate marketing is performance-based marketing in which one business rewards another for driving visitors (through various marketing efforts) to buy its product. The core players are the ‘brand’, the ‘affiliate'(you) and the customer. There is also the potential for a fourth player known as a super-affiliate, they act as an agent and manage […]

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