Membership Benefits Insurance
Reward and Retain
We design, administer, and help market bespoke insurance programmes for associations and affinity groups.
Our services help you attract and retain members through stronger, more personal, and more relevant relationships.
Because of the diverse and specialised nature associations and membership groups present, we undertake a full appraisal to help understand your group’s overall goals when designing an insurance solution. We make full recommendations and design insurance products to create a comprehensive solution to meet those goals.
Our services include:
- Product/service evaluation
- Demographic analysis
- Needs assessment
- Scheme design
- Insurer carrier selection & negotiations
- Member communications
- Compliance consultation
- Marketing consultation
We are able to handle all administrative functions associated with the insurance scheme to ensure a rewarding, long-term relationship.
"We have seen exceptional growth to date, with thousands of club members now cycling and socialising together, connecting with the sport through Rapha. This membership model is profitable and extremely successful for us, contributing to our growth and providing a strong community platform for the future of the brand and business."
Rapha CEO Simon Mottram
Our administrative services include:
- Account Management - We oversee the day-to-day coordination of the insurance programme. We work hard on your behalf to achieve programme goals with an innovative, forward-thinking approach.
- Customer Service & Claims administration - Perceptions about the quality of your insurance offering are often shaped by your member's specific experiences with the service they receive. We can provide a dedicated cycling specific customer service function, committed to responding to members' needs by answering inquiries quickly, accurately and with a smile. We also build bespoke claims workflows (including electronic claims forms) which remove the stress and pain most associated with insurance, actually making a claim.
- Marketing – We can deploy our in-house cycling specific marketing knowledge to help target an organisation's members with compliant product information and service offerings. We can help create and execute progressive marketing plans that create true value for you and your members.
- Proven marketing strategies, sophisticated targeting techniques, customised offers and personalised communications become assets in a marketing solution that fits the broader needs of a client organisation, from member acquisition to building awareness.